Introducing Numeric Sizes

At ModCloth, fit comes first. No matter how much we love a print or silhouette, if it doesn’t fit, it’s not quite it. We totally get that, which is why we’re expanding our size range to include sixteen (yes, sixteen!) numeric sizes, from 00–28.

It’s not an exaggeration to say we live and breathe all things related to fit. Our technical design team strives each day to create well-fitting garments that will delight our customers. Until now, we’ve only offered our ModCloth label styles in 10 sizes, from XXS–4X. I’m sure many of us have experienced the familiar scenario of trying on a style in what we think is our size and finding that it doesn't quite fit. Then we try on the next size up or down to no avail. We end up wishing there were something in between.

Well, now at ModCloth, there is! For our more tailored styles, we’re now offering 16 numeric sizes, from 00–28, while our more adjustable styles will still be offered in sizes XXS–4X. We surveyed close to 3,000 customers about fit, tested our sizing on 27 amazing local customers who visited us in our LA office, and consulted with numerous ModCloth employees. We found that for the majority, with more options to choose from, the new sizing fit better!

As a company, we are dedicated to listening to our customers’ feedback, and we will continue to fine-tune our fit along the way.

—Christine, Head of Apparel
  
Fit & Technical Design

Portrait of Christine

By the Numbers

3,000

women surveyed

27

in-person fit sessions

16

numeric sizes added

00–28

our new size range

Fit Right In

Approx.NumericBust
(in)
Waist
(in)
Hip
(in)
XS00312333
XS0322434
S2332535
S4342636
M6352737
M8362838
L1037½29½39½
L12393141
XL14413343
1X16433545
1X18453747
2X2046½38½48½
2X22484050
3X2450½42½52½
3X26534555
4X28554757½

To get the best fit, make sure to take your measurements! Learn How

Not sure of your size?
Our ModStylists® are here to help with complimentary fit and styling sessions in-person at our FitShops, online, and on the phone.

Meet the ModStylists®