Added allure is a given when you glide the sheer pink tint of this shimmering lip plumper and gloss, named Plump Your Pucker by theBalm, over your smile! Built upon a commitment for producing smart, multitasking products for the glam girl on the go, theBalm allows you to feel like your most fabulous self in a flash. With a minty flavor and a fruity scent, this sweet lip shade boasts a special formula that increases circulation to the lips for a fuller pucker. Pairing this gloss with your sultry pin-up dress and kitten heels gets you to first place for most fabulous sense of self!