Walking at a good clip, you make your way down the city sidewalk when suddenly, someone stops you. "Can I get a photo of you? I'm in love with your belt!" they gush. Sure, you figure, why not? You strike a pose that shows off your outfit - a long white tee, fitted black jeans, angular pumps, and this leather-mix, Chinese Laundry belt slung low over your hips - and the photographer snaps a few pics. "One last one," they say, going in for a close up of this belt so they can accurately portray its detachable, golden metal and black rope chain, and the tassels that swing from it. "Perfect. I'll post this tonight," they declare handing you a business card that, you see as you look down at it, is inscribed with the name of a notable blog!