The color is pretty accurate to the picture, but on the lip swatch she must be wearing gloss on top. These lipsticks are very very dry, and even with a gloss can still feel dry and thick. The color is very vibrant, but the dry look isn't worth it. The other lipstick I have tried is also this dry, and I won't be trying any others.

Lime crime makes brilliant bright lipstick in awesome shades! I got this one for my sister because she was looking for a "perfect cherry." I disagree that it's dry - LC lipsticks are definitely matte, which I prefer in a lipstick, but if you want more shine you can always add gloss. I have this product in lilac and magenta too, all are beautiful. I only take it down a star because these lipsticks tend to really stick, i.e. they leave stains on your lips that don't budge for at least a few face washes. Small price to pay for looking amazing, but that's the only reason why I don't wear them every day.

This lipstick ROCKS!!! The red is very vibrant and pigmented. I usually use matte MAC lipsticks and this did not have anymore of a drying effect than those have. I'm going to definately be ordering more colors in the near future.