The Book of Doing

Creativity isn’t about going through the motions or making plans - it takes experimenting with art, toying with food, making music, and a few mistakes to grow your talents in a positive way! After years in a career that labelled her a ‘creative,’ author Allison Arden felt the need to reconnect with her passion and playful nature by approaching everyday activities with an unconventional perspective. Now the publisher of the inspiring Advertising Age, Arden and Penguin Books ha... More

Creativity isn’t about going through the motions or making plans - it takes experimenting with art, toying with food, making music, and a few mistakes to grow your talents in a positive way! After years in a career that labelled her a ‘creative,’ author Allison Arden felt the need to reconnect with her passion and playful nature by approaching everyday activities with an unconventional perspective. Now the publisher of the inspiring Advertising Age, Arden and Penguin Books have produced this paperback, which invites you to jump-start your imagination through hands-on projects, unique experiences, and completely kooky questions. Design your dream sundae, illustrate yourself as a cartoon character, learn to cook someone else’s signature dish, or invent a new tradition! As you embrace each new activity or idea, you’ll find that your busy week has become a brilliant work of art that leaves you with a smile and the enthusiasm to keep exploring!