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They are bold and unique, but most of all, they’re mod! This group of lively young Europeans is bound by an adoration for everything from scooters, to sideburns, to swinging 1960s fashion. Comprised of a collection of photos by Horst Friedrichs, this book documents Friedrichs' experience of the mod culture revival in the 90s and beyond, and captures the contemporary world of go-go boots, bob hair cuts, and new-found nostalgia for this wave of mod madness. Whether you keep this book of sensational retro style close by for instant inspiration, or on your coffee table for guests to gawk over, you're sure to be thinking of thrifting by page three!
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