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Press Release

ModCloth's New Site Navigation Improves Product Discoverablity, Site Performance

ModCloth launches new site navigation and filters that further their mission to create a vibrant social marketplace empowering independent designers and customers.

San Francisco -- September 8, 2011 -- Innovative online retailer ModCloth revamped their site navigation last week, allowing customers to more easily navigate through their robust selection of independent designer fashion and decor. Major improvements include new filters that allow customers to sort items by size and price range and the addition of drop-down menus to the homepage navigation.

ModCloth currently launches 25 to 50 new products daily from over 700 independent designers and suppliers and carries thousands of active products. The new navigation and filters will allow for increased visibility to all products and better supports ModCloth's mission to create a vibrant social marketplace that empowers independent designers and their community.

Also included in the revamp are back-end enhancements to ModCloth's in-house-developed Ruby on Rails application, updating the product catalog to be served from Solr, a Lucene-based search platform.

"These changes represent the first step towards a service-oriented architecture which will power ModCloth's social commerce vision, and in the short term, the site is now capable of serving a much larger product catalog and audience," says CEO Eric Koger.

About ModCloth.com:

ModCloth.com is an innovative online retailer specializing in independent women's fashion and decor. They've attracted a large, devoted following through engaging promotions on the ModCloth Blog and social networks. Their mission is to democratize the fashion industry and change the way clothing is produced, sold, and even marketed by empowering independent designers, style bloggers, and their own community through programs like Be the Buyer™, (which allows customers to vote items from emerging designers into production).The company is founded by husband and wife team Susan Gregg Koger and Eric Koger.

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Contact Information:

Alicia Barnes, Public Relations Manager

ModCloth.com

press@modcloth.com

412-897-1965

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