FOR IMMEDIATE RELEASE
ModCloth.com Raises $19.8 Million in Series B Led by Accel
Indie Fashion E-Retailer Aims to Revolutionize Fashion Industry
San Francisco, CA - June 30, 2010 - ModCloth, an innovative online retailer specializing in fashion and décor from independent designers, has secured $19.8 million in a round of Series B financing.
The funding will be used to capitalize on the explosive growth of the indie fashion e-retailer, which
became profitable in 2009 after four back-to-back years of roughly 600% annual growth. This round is
led by Accel Partners, which also includes Facebook, Etsy and Groupon in their portfolio. ModCloth's
previous investors, First Round Capital and Floodgate, are also participating. Theresia Gouw Ran-
zetta joins Josh Kopelman of First Round Capital and Mike Maples of Floodgate, alongside husband-
and-wife co-founders Eric Koger and Susan Gregg Koger, on ModCloth's board.
ModCloth will use the capital to further develop its own social commerce platform built in Ruby on
Rails. A full scale build-out of the product management and digital experience teams is already under-
way in San Francisco, where a new headquarters was opened in May. There are also plans to launch
a new supply chain operation in Los Angeles within the next several months. The original Pittsburgh
office will continue to serve as the hub for customer support and distribution, along with other core
"We want to fundamentally change the fashion industry," says co-founder Susan Gregg Koger. "For
so long, creating fashion has been this top-down process where the few 'insiders' at the top get to
say what's cool. We've already started to change that through programs like Be the Buyer™, which empowers customers to vote samples from indie designers into production. But that's just the begin-
ning; our list of to-dos is a mile long."
ModCloth was started by Eric and Susan, when they were just teenagers, during the summer before
entering Carnegie Mellon University in 2002. Eric applied his tech experience and business acu-
men to help transform Susan's creativity and love of "thrifting" into an online business. After graduat-
ing from college in 2006, Susan and Eric decided to expand, offering vintage-inspired clothing from
talented indie designers from all over the world. The company has gained attention for its unique
dedication to customer engagement on the site, as well as for being a vanguard in the social media
sphere. Site features such as Be the Buyer™ have inspired a fun and unique social shopping com-
munity that empowers both independent designers and customers.
"ModCloth is helping to change the way people shop in the same way that Facebook changed the
way we communicate. In a very short period of time and with little outside capital, the company has
leveraged the social web to empower a wildly loyal and engaged customer base," said Theresia
Gouw Ranzetta of Accel. "Under the leadership of Susan and Eric, we expect ModCloth to continue
its customer-focused innovation and phenomenal growth," added Ryan Sweeney, who is also part of
the Accel team backing ModCloth.
Long-term, the funding will enable ModCloth, now with a team of over 150, to continue to blur the lines between consumers, designers, producers, and e-retailer.
Founded in 1983, Accel Partners has a long history of excellence and innovation in the global venture
and growth equity business. Accel today invests globally using dedicated teams and market-specific
strategies for local geographies, with offices in Palo Alto, California; London, UK; and Bangalore, In-
dia; as well as in China via the IDG-Accel Partnership. With over $6 billion under management, Accel
has helped entrepreneurs build over 300 successful category-defining companies, including Actuate,
Admob, Alfresco, AMCC, Arrowpoint, Baidu, BBN, Brightcove, ComScore, Etsy, Facebook, Game-
forge, Glam Media, Groupon, Imperva, Infinera, Interwoven, JBoss, Kayak, Macromedia, metroPCS,
Playfish, Polycom/PictureTel, Portal Software, QlikTech, Rapt, Real Networks, Riverbed, Sohu.com,
UUNet, Veritas, Walmart.com, Webroot, XenSource, and Zimbra. For more information, visit the Accel
Partners at http://www.facebook.com/Accel.
ModCloth.com is an e-retailer that sells affordable independent designer women's fashion. They've
attracted a large, devoted following through their unique selection of indie clothing and engaging
promotions on the ModLife Blog and social networks. The company is founded by husband and wife
team Eric Koger and Susan Gregg Koger.
Alicia Barnes, Public Relations Manager