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San Francisco, CA -- April 18, 2013 -- ModCloth, a retro and indie fashion and decor e-tailer, launched their ModCloth App for iPhone today. It follows the release of the company’s 4.5 star ModCloth App for iPad, which launched in February, as part of an initiative to provide options for its growing mobile user base.
Insights into consumer shopping behavior have been led by both an expanded, in-house User Experience Research team and social observations of the shopping community. “We’re noting our customers’ behavior so we can give them the social shopping experience they love wherever they are, whenever they want it — no matter the preferred platform,” says ModCloth’s VP of Product, Sarah Rose.
Some insights driving ModCloth’s mobile strategy:
In response, ModCloth created the ModCloth App with deep-engagement experiences in mind to bring their on-the-go shopping experience to the whole of their community. Users can:
The ModCloth App is available for free in most countries ModCloth ships to from the App Store on iPhone, iPad, and iPod Touch or at http://appstore.com/modcloth.
Sixty thousand users have downloaded the ModCloth App for iPad since its launch in February of 2013, and those users are spending twice as much on ModCloth orders than those engaging on their desktops. ModCloth predicts even greater numbers for their iPhone app, and they believe their quick response to customers’ growing mobile needs will provide an even more well-rounded social shopping experience to their community.
ModCloth is an innovative online e-tailer and social shopping community for indie and vintage-inspired style enthusiasts. ModCloth’s mission is to change the way fashion is discovered, developed, and delivered around the world. The company was founded in 2002 by husband and wife Eric Koger and Susan Gregg Koger, who now have a team of over 350 employees helping them make their vision a reality. ModCloth is backed by Accel Partners, First Round Capital, Floodgate, Harrison Metal, StubHub founder Jeff Fluhr, and Norwest Venture Partners.