Just a Girl in a Thrift Store
It’s hard to believe that’s how ModCloth began!
In high school, I fell in love with vintage fashion and the thrill of scouring thrift stores or estate sales for amazing finds. No matter what the size, I couldn't leave a beautiful piece of clothing behind. I'd buy it for a friend or swear to use the buttons someday, and I started to acquire quite a collection.
Then, during the summer after our senior year, my techie boyfriend, Eric, helped me create ModCloth. It was very small at first. We only had a few items in each category, but we had a sale on the very first day!
We left for Carnegie Mellon University together in the fall, and I continued running the site- writing descriptions, talking to customers, taking photos, and shipping clothing from my dorm room. ModCloth slowly grew, and by graduation in 2006, Eric and I had to decide whether to pursue the business full-time or keep it as a hobby on the side.
I loved running the site and couldn't imagine doing anything else, so with some family support and our pug, Winston, by our side, we decided to jump in! Eric worked on the business side of things, while I set out to discover even more amazing vintage and indie fashion. Eric and I arrived at our first trade show, and were surrounded by miles of clothing without any idea of how the industry worked! We quickly caught on, though, and ModCloth began to grow! Word soon spread about the indie designers we carried, and we had to carry even more to meet our customers' requests.
Today, the ModTeam is full of people who love fashion and fun! I travel with our buyers across the globe to find new up-and-coming designers, our Creative Teams works hard to bring you new items every day, the Warehouse Team wraps your order with love, and Customer Care works hard to keep a smile on your face. And there's lots more, too! You can follow our blog, facebook and twitter profiles to stay up-to-date on all the contests, sales and everything else going on around ModCloth.
But most importantly, none of this would be possible without you! We're happy that you're part of our story, and we're looking forward to many adventures to come!!
Welcome to ModCloth!
Love,
Susan
Eric and Susan are now married; and Winston just celebrated his fifth birthday!
