Founded right out of high school by then-sweethearts, now-spouses, – Susan Gregg Koger and Eric Koger – ModCloth has been lovingly built on a passion for remarkable fashion. Today, we’re a top e-retailer of indie clothing, accessories, and decor, and provide an engaging shopping experience where you, our customer, can have a voice! In just a few years, we’ve grown from humble college dorm room to “America’s Fastest-Growing Retailer”.
The ModCloth community makes us who we are!
Our mission is to democratize the fashion industry and empower you with ample opportunities to have your voice heard. That's what keeps us fresh, relevant, and growing by leaps and bounds! We invite you to comb through our clever product descriptions, flip through our stylebooks, shop our vast assortment of indie designs, find some unique one-of-a-kinds, and get in touch with one of our friendly customer care representatives if you have any questions.
Check out our New Arrivals to get started and stay on top of the latest independent designs!
Join Our Community
As a member, you can keep track of items you love, create and add to wishlists, and tell the community what you think about a purchase by leaving a review and uploading a photo.Sign Up to Be a Member »
Be the Buyer
Our Be the Buyer program gives you the power to vote items from emerging designers into production. You've got creative control over unique designs, and your vote counts!
Make the Cut
Our Make the Cut contests provide awesome opportunities to make aspiring designers' dreams come true! Submit your own designs, or vote for your favorites.
Consult our ModStylists® for first-rate fashion advice & assistance. They are happy to help with styling tips, finding a finishing touch, or picking the perfect dress for your special event.
ModCloth started as an outlet for Susan's love of fashion! In high school, Susan spent most of her weekends and summers thrift store shopping. She often found herself unable to pass up a great vintage find, no matter the size. Soon enough, her closet was overflowing with vintage styles she loved, but couldn't wear. Eric – her then-boyfriend – designed a website to help her turn her thrifting into a more lucrative hobby. In 2006, after both graduated from Carnegie Mellon University, Susan and Eric decided to take ModCloth from a hobby to a career. They expanded their selection to include unique styles from independent designers from around the world.
Flash forward to today: Susan and Eric's friendship and romance have grown into a business partnership and a marriage. Since ModCloth's inception, the business has steadily grown, expanding from its dorm room beginnings to offices in Pittsburgh, San Francisco, and Los Angeles. Inspired by its fabulous customers and fans, ModCloth also now designs and creates its own unique lines of clothing and decor. Susan drives the company's creative vision, ceaselessly searching the world for remarkable pieces that fit her customers’ distinctive tastes, while Eric runs the business side as CEO.
Want to learn more about how Susan wants to turn the industry on its head and make fashion accessible to all?
We currently feature over 700 independent designers on our site and work with many more. We want to fundamentally change and democratize the fashion industry by creating a vibrant, social marketplace that empowers indie designers, suppliers, and our community. Our founder, Susan Gregg Koger, knows what it's like to start a small business and follow your dream – and we want to help make that happen for talented up-and-coming designers and suppliers across the United States and the world! This means supporting originality. Our designers and suppliers guarantee that they have full legal ownership and copyright to their designs. When items are accused of being direct knockoffs, we investigate the allegation and remove the item from our site if we determine there has been a breach in contract.
Working with Indie Designers
Are you a designer or supplier who wants to see your items featured on ModCloth? Well, we're always looking for new designs, and we'd love to hear from you! Email firstname.lastname@example.org to send us info about yourself and a few photo samples of your work.
Our Designer District
Become a member of our Designer District to learn about our design contests, receive exclusive emails, and connect with our design community.
Working with Bloggers
Collaborating with fashion bloggers is a top priority for us because we truly value personal style and self expression. We know that our loyal and dedicated community are a big part of our success! Find out all of the different ways we work with bloggers.
Careers at ModCloth
Life is good at ModCloth. A fun, fast-paced, and fulfilling environment is what we aim for – and it works! We cover both coasts, from the California cities of San Francisco and Los Angeles, to our hometown of Pittsburgh, PA. Care to join us?
Press and Public Relations
Our unique clothing and decor has been featured in fashion magazines like Lucky, Cosmopolitan, Glamour, InStyle, and Seventeen. And, our skyrocketing success has garnered attention from business publications such as Forbes Small Business/CNN Money, Inc. Magazine, The New York Times, and Fortune. Our company, as well as its founders, has also earned quite a few notable awards.